How Do You Reach a New Patient?
While it is critical to maintain relationships with existing patients, it is also important to expand your practice and attract new patients. Of course, there are traditional methods for accomplishing this, such as traditional marketing and referral schemes. However, there is much more you can do with new and progressive digital healthcare marketing techniques to maintain a steady flow of patients.
Here are some tried-and-tested strategies for expanding your practice and reaching out to new patients:
Know Your Target Audience
Examine your patient records for information on your current patients’ average age, gender, profession, and location. This information will help determine the most effective marketing strategies for promoting your practice and attracting new patients.
Create a Mobile-Friendly Website
To expand your practice and attract new patients, you need a fast and easy-to-use website. Check if your website is responsive and functions well on mobile devices, as over 55% of website traffic of website traffic worldwide comes from mobile phones.
Publish Blogs
Blogging provides new content to your site while also assisting with SEO. Make sure the content you're creating answers patients' questions. You can use Twitter to advertise your blog and interact with potential patients.
Encourage Online Reviews
Encourage your patients to leave an online review. One of the most effective methods for acquiring new patients and expanding your practice is through reviews.
Target with Google PPC Ads
With Google PPC Ads, you may identify those who are interested in your practice, physicians, treatments, and conditions. These ads target patients looking for information about the conditions or treatments you offer.
Maintain a Social Media Presence
When current patients like or share your content on social media, it is visible to their whole social circle. This can help drive traffic to your site and produce leads.
Keep an Eye on Your Online Reputation
If your practice has received some unfavorable feedback, search for the most typical causes of the complaints. If the review sites allow it, respond to both positive and negative remarks to demonstrate that you value your patients.
Invest in Local SEO
Make sure your marketing mix includes local SEO strategies so that your practice appears in local search results. Local SEO can help your business be among the first few results when potential patients search for doctors and medical services online.
Add a Chatbot to Your Website
Chatbots are a great way to generate leads, particularly during after-hours when your front desk is closed. You don't need to have a real person available 24 hours a day to answer queries. Instead, establish a chatbot on your website to answer the most common inquiries and direct visitors to contact the practice during office hours.
While all of the aforementioned digital marketing methods will help you attract more patients to your medical practice, it can be challenging to determine which ones to prioritize. With the help of healthcare marketing experts like Clinician Box, you can make better marketing decisions to expand your business.
At Clinician Box, we help you put your practice on the map. Our medical marketing strategies help develop online authority, trust, and reputation. Learn more about our services and how we can work together to increase your digital presence by visiting our website, calling us at (833)254-6269, or contacting us online.
