Build Brand Awareness with Search Engine Optimization and Digital Ads

When people search online looking for a doctor, hospital, or medical practice, the terms they use are keywords that can be targeted to help a healthcare website rank higher. 

The power of these keywords can be harnessed using search engine optimization (SEO) techniques and digital ads.   

SEARCH ENGINE OPTIMIZATION

SEO is a digital marketing technique used by healthcare SEO agencies to increase a website's ranking in organic search. Several tactics are used to improve on-site visibility and usability as well as off-site link building to establish website authority in the healthcare industry.  

DIGITAL ADS

Digital advertising is the application of promotional campaigns on online mediums, such as search engines, social media platforms, and websites. Search engine ads, also called Search Engine Marketing (SEM), in this case, search engine marketing for doctors and healthcare providers, are usually Pay-Per-Click, meaning the business pays each time someone clicks on the ad.

What is SEO?

Search Engine Optimization or SEO is a digital strategy to increase a websites visibility online. 

ON-SITE SEO

Websites need to be easy to find by search engines, such as Google and Bing. On-site SEO is used to optimize parts of a website to earn more traffic and garner higher search engine rankings. Targeted keywords are placed in the content, meta-tags, meta-descriptions, meta-images, and URLs of the website to encourage search engine indexing. This process is enhanced with keyword optimized webpages and regular blogs on topics of interest. Search engines regularly crawl websites and good on-site SEO gets them to index it.  

OFF-SITE SEO

Websites also need to be reputable. Healthcare brands SEO services use Off-site SEO which is the process of creating backlinks from other sites with more authority to link back to the website. Link building should occur naturally overtime so the search engines trust the links. Many other digital strategies help encourage natural off-site SEO, including list and citation building, social media posting, and blogging.

Why do you need managed SEO?

SEO is one of the best ways to improve organic search results that have a lasting effect. The process can be challenging to accomplish and requires investment in resources and time. We provide digital expert strategists who can provide optimal return-on-investment and usually get clients ranking on the first page of Google within 6 months.

GAIN WEBSITE TRUST

Search engines algorithms make sure a website's content can be trusted. And as the rules and policies are constantly changing, it is good to have an SEO expert ready to help. 

BUILD WEBSITE REPUTATION

We have the resources to increase website authority online with backlinks and relevant content. With our analytics dashboard, you can see the results in real-time and we tell you exactly what we're doing every step of the way.  

What is digital advertising?

Digital advertising includes online promotional campaigns on search engines, social media platforms, and websites. Businesses display ads online and pay for each click (Pay-Per-Click). The types of digital ads include:

SEARCH ENGINE MARKETING

Search engine marketing, or SEM, includes digital ads on search engines, such as Google and Bing. Businesses bid on keywords and usually pay per click. The ads can be targeted to certain keywords, locations, and demographics to optimize return on investment.



DISPLAY ADS

Display ads are text and image advertisements on third-party websites that often display as banners or pop-ups. Businesses pay per click, and the website owners receive a commission when one of their visitors clicks on the ad.

SOCIAL MEDIA ADS

Social media platforms like Facebook and Instagram make money from digital ads displays targeting the millions of users browsing their sites. Social media ads can be focus on the right people looking for your services and products. 



NATIVE ADVERTISING

Native ads displays under "Promoted Stories" or "Related Stories" that are visually similar to the content users are reading. Once clicked on, they redirect to a landing page for the product or service being advertised.

RETARGETING

When people visit websites, cookies often follow them online, allowing digital ads to "retarget" interested consumers on social media sites and other websites. These ads allow ads to be targeted to people who are visiting websites with similar products and services.

  

Why do you need managed digital advertising services?

Digital advertising is one of the quickest and most effective ways to reach patients and consumers interested in your products and services. However, your return on investment may not be optimized if you don't have the expertise, resources, or time to properly set up your ad campaigns. You need a healthcare search engine optimization company like us. We offer the expertise and technology to optimize your digital ads, starting at an ad spend as low as $300 a month. 

A TEAM OF CERTIFIED DIGITAL ADS SPECIALISTS

We give you a team of certified experts that can run ads on multiple platforms and targeting your preferred audience to make the most out of your budget.

AI OPTIMIZATION

We edit and optimize ad campaigns overtime to provide the best results. Stay up-to-date with performance analytics and insights on our user-friendly dashboard.



5 PLATFORMS AND RETARGETING AVAILABLE

We manage digital ads campaigns on up to 5 platforms (Google, Bing, Facebook, Instagram, and YouTube), and we do retargeting campaigns as well (requires a minimum ad spend).